was established in 1987 as the first Egyptian company in the Middle East to produce and sell educational materials. The parent company, Educational Projects Co., i.e. in Arabic Talemiah, which established has a much longer history.

The founders of , has a long history of establishing and operating a large chain of schools in the Middle East dating back to 1970. Due to their in-depth involvement in education, they were convinced early-on of the need for quality educational materials in the developing Middle Eastern countries. Thus, they began with the simple aim of fulfilling this growing demand by providing imported educational materials and domestically produced school furniture to local schools and kindergartens.

Eventually they established their first factory and began production in 1987 under the brand name of . The first products were a simple line of kindergarten toys and furniture. The family of products have since grown to include classroom furniture, and indoor/outdoor play equipment. These products are now internationally recognized and available in many countries throughout the Middle East and the World. The family of products can be purchased in the Middle East through the company’s growing retail stores called Edu-fun Shop or through its distributors and joint venture companies worldwide.